TOPIC 10 – ADVERTISEMENT
Christopher (English US)
Jenny (English US)
- Do you enjoy watching the advertisements on television?
Absolutely no. I hate ads simply because they’re distracting.
I am not really into it when I’m watching a very exciting part of a TV drama and all of a sudden (suddenly), it cuts because ads need to play.
My intense emotions are completely spoiled because of the commercial, and that’s really annoying.
- What kinds of advertisements do you dislike?
All of them! Like I said earlier,
I hate ads, as they’re stealing my time.
However, I really understand that those ads are the ones supporting the TV network, social media companies like Youtube and Facebook, and content creators financially.
- Are there many advertisements in your country?
Definitely, there are. There are so many of them that I can’t even count.
Not only in the traditional media but even on the internet and on the streets.
Well, it’s not surprising since the advertising industry is giant /ˈdʒaɪənt/ (major/ big). Almost all companies rely on ads to promote their products and services to people in my country.
- Why do you think there are so many advertisements now?
I guess it’s due to the benefits of the companies.
First, advertisements are the easiest way to reach customers and attract their attention to a particular brand or product. So customers will choose their products or services instead of buying from their competitors.
Second, it also plays a crucial role in the marketing strategy that the company applies to expand its customer base.
- What are the various places where we see advertisements?
Advertisements are undeniably everywhere.
We can see them on TV, in newspapers, on YouTube, on Facebook, on billboards, and even hear them on the radio and on podcasts.
The advertising industry is a money-making industry, as a result, it appears everywhere.
- How do you feel about advertisements?
As I mentioned before, I feel it is really annoying.
Sometimes, I find it a little bit disappointing because the quality of the products is usually overrated.
However, there are other beneficial advertisements in supermarkets that have informative content for customers, such as on which days there will be promotions or which new products will be launched.
- Do you want to work in advertising in the future?
No, I don’t. I think I don’t have any talent for advertising.
I believe if someone wants to work in that kind of industry, he must have creativity and the ability to convey the message of the product or service in a way that can surely entice people’s attention.
Honestly, I don’t think I possess those kinds of skills.
- What kind of advertisements do you watch?
I watch all sorts of advertisements; I don’t have any choice but to watch whatever ads appear on Facebook or Youtube.
I usually skip ads because I think they are annoying.
However, if I’m watching my favorite channel, I never skip ads, as I want them to make money from their hard work.
- Have you ever bought something because of its advertisement?
Yes, I’ve done that several times, but I don’t easily get convinced by the ads that I watch.
I normally check the reviews of the products before making a purchase because I want to make sure I buy high-quality products.
- Do you watch advertisements from the beginning to the end?
Well, if the advertising medium is on TV, then I do watch the ads till they finish.
However, if they appear on social media platforms like Facebook or YouTube, I always skip them.
Like I said earlier, I make it a habit to watch some ads on my favorite channels because it’s my way of supporting content creators.
VOCAB
- All of a sudden : (phiên âm: /ɔːl əv ə ˈsʌdn/ : đột ngột, bất thình lình.
E.g : I was walking down the street when all of a sudden, it started raining heavily.
- Intense emotions : /ɪnˈtɛns ɪˈmoʊʃənz/ : cảm xúc mạnh mẽ, mãnh liệt.
E.g : Watching a heartbreaking movie can evoke intense emotions such as sadness or empathy.
- Spoil : /spɔɪl/ : (v) làm hỏng, làm xấu đi.
E.g : Leaving food out in the sun for too long can spoil it and make it unsafe to eat.
- Attract/ draw attention : /əˈtrækt/drɔː əˈtɛnʃən/ : thu hút sự chú ý.
E.g : The bright colors and unique design of the store window display attracted the attention of many passersby.
- Plays a crucial role in : /pleɪz ə ˈkruːʃəl roʊl ɪn/ : đóng vai trò quan trọng trong.
E.g : Effective communication plays a crucial role in building strong relationships and resolving conflicts.
- Customer base : /ˈkʌstəmər beɪs/ : nhóm khách hàng, khách hàng cố định.
E.g : The company’s loyal customer base provides a steady stream of revenue.
- A money-making industry : /ə ˈmʌni-meɪkɪŋ ˈɪndəstri/ : một ngành công nghiệp kiếm tiền, ngành có tiềm năng kinh doanh lớn.
E.g : The technology sector has become a money-making industry, with companies generating significant profits.
- Overrate : /oʊvərˈreɪt/ (v) : đánh giá quá cao, đánh giá hơn mức thực tế.
E.g : Some people overrate the importance of wealth and material possessions in achieving happiness.
- Convey the message : /kənˈveɪ ðə ˈmɛsɪdʒ/ : truyền đạt thông điệp.
E.g : A well-designed logo can effectively convey the message and values of a brand.
- Making a purchase : /ˈmeɪ.kɪŋ ə ˈpɜːr.tʃəs/: mua hàng, thực hiện giao dịch mua bán.
E.g : I’m going to the mall to make a purchase for my friend’s birthday gift.
- Content creators : /ˈkɒntɛnt kriˈeɪtərz/ :những người tạo nội dung, những người sản xuất, sáng tạo nội dung trên các nền tảng trực tuyến.
E.g : Many content creators on YouTube have gained a large following by sharing entertaining and informative videos.
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